hey, I’m Giuseppe
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M-l-m Deep Dive

Multi-Level Marketing Deep Dive at Essens Europe

At Essens, I immersed myself in every system of a network marketing company (30-35 headcount internally), rotated through all departments, reported directly to the Essens CFO, and even job shadowed the CEO.

Throughout this experience, I took on roles in marketing, accounting, purchasing, process analysis, HR, and production.

In practical terms
  • Created tailored marketing campaigns
  • Evaluated performance indicators with the accounting team
  • Managed contractual documents and purchase orders
  • Investigated process errors and proposed corrective measures
  • Participated in pre-selecting and interviewing candidates
  • Spearheaded a bonus project proposing AI tools to enhance processes
The echo
  • Collaborated with 4 franchise managers, analyzing performance indicators against set metrics
  • Developed and executed three digital marketing campaigns for the company's e-commerce strategy and lead generation
  • Conducted a competitive analysis of around 20 MLM companies to define the competitive edge and identify expansion opportunities
  • Initiated an AI project to explore process automation for internal processes - researching and applying AI tools to enhance existing systems at Essens

Let's try a startup now, next experience ->

Giuseppe Solazzo