M-l-m Deep Dive
Multi-Level Marketing Deep Dive at Essens Europe
At Essens, I immersed myself in every system of a network marketing company (30-35 headcount internally), rotated through all departments, reported directly to the Essens CFO, and even job shadowed the CEO.
Throughout this experience, I took on roles in marketing, accounting, purchasing, process analysis, HR, and production.
In practical terms
- Created tailored marketing campaigns
- Evaluated performance indicators with the accounting team
- Managed contractual documents and purchase orders
- Investigated process errors and proposed corrective measures
- Participated in pre-selecting and interviewing candidates
- Spearheaded a bonus project proposing AI tools to enhance processes
The echo
- Collaborated with 4 franchise managers, analyzing performance indicators against set metrics
- Developed and executed three digital marketing campaigns for the company's e-commerce strategy and lead generation
- Conducted a competitive analysis of around 20 MLM companies to define the competitive edge and identify expansion opportunities
- Initiated an AI project to explore process automation for internal processes - researching and applying AI tools to enhance existing systems at Essens
Let's try a startup now, next experience ->