Looking back | Moving forward

Yes, sounds like Jensen Huang's story - he's lucky I didn't start in tech.

This humbling experience brought hunger in me... so what did I do next?

I immersed myself in every system of a 30-35 person network marketing company.

Marketing, accounting, purchasing, HR, production, and a first serious look at operations.

My first experience in an early-stage scaling startup - at that time valued at EUR 13 million.

I learned that in startups, there's always something to do, and always many things to do.

I wanted to share the difference between what is taught about experience and what it actually feels like.

We learn from what we live, but sometimes we don't know what we're missing.

I joined Sparrow - a very early-stage startup with a team of 3.

We expanded Sparrow's client base by executing a go-to-market strategy that acquired over 1,000 individual clients.

After graduation, I spent three months attending Bay Area events to explore my next move.

Several meetings later, I joined Kos to help put it on the map in Silicon Valley.

I stepped back in during a leadership transition to keep the people side steady and finish the handoff clean.

A few events needed to happen, a new team needed to settle, and I was heading back to Europe right after.

Built around upfront pricing, trusted providers, fast confirmation, and less chasing.

700 responses, 1-on-1 interviews, Nextdoor outreach, and Prolific surveys across the US.

Talking with CEOs, testing markets, building partnerships, and learning that we sell ourselves first.

Current chapter. Still being written.