while working on intern…

i joined sparrow – a very early-stage startup with a team of 3. before revenue, sparrow had a platform with active leads and an mvp with around a hundred users, facing the classic chicken-and-egg situation of building a two-sided market

the echo:

• during that time, we expanded sparrow’s client base by executing a go-to-market strategy that acquired over 1,000 individual clients, leading to interest in partnerships with local businesses

• market analysis – based on the other eight freelance platforms, sparrow’s positioning was defined, strengthening its brand, affecting how the edge was marketed, and boosting web traffic

at this stage, there was a lot of research involved, a lot of outreach to universities, and efforts to attract communities through social platforms, discussing the pain points of freelancing from both sides of the business

during my stay at sparrow, i experienced the rocky path of finding the ideal investor as well - the long lists of vc funds, angels, etc - and perhaps realized that building a customer base is the most narrow path to both growing the business and securing funding - going from chasing to attracting

founding a startup, next experience —>